From trendsetters to beauty divas to everyday selfie aficionados, Instagram is the perfect playground for showcasing beauty. Since 82% of women say that social media platforms like Instagram drive trends, IG is a prime resource for finding wonderful, inspiring content from the world of beauty.
But even if you're pushing the envelope of what's possible in the beauty realm, nobody's going to see your awesome content without the right hashtags. Let's dig into why you need beauty hashtags on Instagram, our ultimate list of hashtags, and three good examples of beauty hashtags in the wild.
Why bother with beauty hashtags?
Whether you're scrolling through Insta to catch up on the latest trends or you want to see your friend's styles this week, you're probably following certain hashtags — for selfies, for example, or dating, culture, makeup, etc. — to find the content you love.
Problem is, IG is so popular that it's hard to get people to notice your latest selfie in their feed. No matter how cool your new eyeshadow palette is, without the right hashtags, your pics are going to float away in the abyss.
Nobody wants that, right? So make the most of Instagram's 30-hashtag limit by choosing the best hashtags!
Beauty hashtags also help you:
- Connect your content with a specific theme, community, or topic.
- Find more followers. People don't have to follow you to see your content if they're following a particular hashtag. Cool, huh?
- Get more likes, shares, and comments.
- Keep your finger on the pulse of trending looks.
Of course, there's an art to hashtags. You should use a mix of popular and branded hashtags so enough people can find you (and so you can have a little #fun without turning off your followers).
So, let's say you've created an awesome selfie in Facetune's selfie editor app but you're not sure which beauty hashtags to use when you go to post it. We've got you covered, friend: Check out these 300+ hashtags to inspire your next beauty selfie.
Popular beauty hashtags
Want to appeal to millions of fellow beauty divas? Use these general beauty hashtags to get your look noticed by folks across IG.
- #Beauty
- #BeautyBlog
- #BeautyBlogger
- #Review
- #Skincare
- #Oil
- #Face
- #Product
- #Love
- #Time
- #PersonalCare
- #Damage
- #Cleansing
- #SkincareRoutine
- #SkincareProducts
- #Glossier
- #Fashion
- #Fragrance
- #Health
- #Life
- #Work
- #Art
- #Line
- #Woman
- #Live
- #Girl
- #Skin
- #Color
- #Brand
- #Model
- #Spring
- #Natural
- #BeautyBasics
- #Glam
- #Brows
- #Beautiful
- #Selfie
- #Antiaging
- #Organic
- #SkincareTips
- #Spa
- #Selflove
- #Wellness
- #InstaGood
- #Happy
- #PicOfTheDay
- #Smile
- #Myself
- #Me
- #Selfie
- #Life
- #Instadaily
- #Lifestyle
- #Portrait
- #Photoshoot
- #MUA
- #Lashes
- #Instalike
- #Insta
- #LoveYourself
- #Girls
- #Viral
- #Summer
- #Fun
- #FashionBlogger
- #Pretty
- #BeautyTips
- #BeautyAndTheBeast
- #Beautyful
- #BeautySalon
- #BeautyAddict
- #BeautyQueen
- #BeautyGirl
- #BeautyOfNature
- #BeautyProducts
- #BeautyGuru
- #BeautyJunkie
- #Beautygram
- #BeautyLover
- #BeautyMakeup
- #BeautyInfluencer
- #BeautyCommunity
- #BeautyLaunchpad
Hair hashtags
Rock those locks for the camera, baby. Show off your latest updo, dye job, or hairstyle to people who want to see you rock your look with confidence.
- #Hair
- #Hairstyles
- #HairColor
- #Haircut
- #HairTransformation
- #Hairstylist
- #Hairstyle
- #HairGoals
- #HairEducation
- #HairIdeas
- #HairExtensions
- #HairLove
- #HairFashion
- #HairGrowth
- #HairPainting
- #HairTrends
- #HairInspiration
- #HairDye
- #HairOfTheDay
Blonde hashtags
Show the world that blondes really do have more fun. Flaunt your shiny, golden locks with these blonde-loving hashtags.
- #BlondHair
- #Blond
- #Blonde
- #BlondeBalayage
- #BlondeHighlights
- #BlondeSpecialist
- #BlondeGirl
- #BlondesHaveMoreFun
- #BlondMe
- #Blondie
- #Blondes
- #BlondeBombshell
- #BlondeBob
- #Blondor
- #Blonding
- #BlondesofInstagram
- #BlondeLife
- #BlondeMe
- #BlondeLife
- #BlondeBeauty
Brunette hashtags
But who says blondes get to have all the fun? Let your luscious chestnut hair shimmer in the sunlight for a sexy beauty selfie that rakes in the likes.
- #Brunette
- #BrunetteBalayage
- #BrunetteHair
- #BrunetteToBlonde
- #BrunetteHighlights
- #BrunettesOfInstagram
- #BrunetteModel
- #Brunettes
- #BrunetteBeauty
- #BrunetteGirls
- #BrunetteBabes
- #BrunettesDoItBetter
- #BrunetteBombshell
- #BrunettePower
- #BrunetteBarbie
- #BrunettesHaveMoreFun
- #DimensionalBrunette
- #NaturalBrunette
- #BrunetteOmbre
Red hair hashtags
Did you know just 2% of the world's population has natural red hair? Whether you're a born-with-it ginger or not, these hashtags will highlight your fiery tresses.
- #RedHair
- #RedHairDontCare
- #RedHairColor
- #RedHead
- #Ginger
- #RedHairLove
- #Copper
- #RedHeadsDoItBetter
- #CopperHair
- #CopperBalayage
- #StrawberryBlonde
- #GingerHair
- #RedheadsOfInstagram
Rainbow hair hashtags
Got a colorful head of hair? Show it off with these beauty hashtags for folks who love wacky and whimsical shades of color.
- #RainbowHair
- #RainbowHairColor
- #RainbowHairDontCare
- #YellowHair
- #OrangeHair
- #PinkHair
- #BlueHair
- #GreenHair
- #PurpleHair
- #DirectDye
- #FantasyColor
- #UnicornHair
- #FairyHair
Texture
Are you feeling your natural curls today? Give your followers a taste of texture with these hashtags.
- #Texture
- #TextureTuesday
- #TexturedHair
- #TexturedHaircut
- #Keratin
- #KeratinTreatment
- #HairBotox
- #CurlyHair
- #CurlyHairstyles
- #CurlyGirlMethod
- #CurlyGirl
- #CurlyHairDontCare
- #NaturalHair
Locs or braids
Braided hairstyles are gorgeous — and notoriously difficult to do. Whether you're attempting a simple Dutch braid or want to show off the power of your Locs, these hashtags will put your selfie in front of more followers who appreciate the artistry of your look.
- #Locs
- #LocStyle
- #LocStylesForWomen
- #LocStylesForMen
- #Loco4Life
- #LocStylist
- #LocsRock
- #LocsLove
- #LocsStyle
- #GoddessLocs
- #LocsAreBeautiful
- #Braids
- #Braidstyles
- #BraidsBraidsBraids
- #BraidedPonytail
- #BraidedHairstyles
- #Braider
- #BraidSeason
- #BraidStylist
- #BraidedHair
- #BraidedUpdo
- #BraidInspo
Makeup hashtags
These beauty hashtags are perfect for makeup lovers. Do an amazing before-and-after selfie or highlight your latest lipstick with these makeup hashtags.
- #Base
- #Beautiful
- #Beauty
- #Concealer
- #Cosmetic
- #Cosmetics
- #Crease
- #Eyebrows
- #Eyeliner
- #Eyes
- #Eyeshadow
- #Fashion
- #Foundation
- #Glitter
- #Gloss
- #Glue
- #InstaMakeup
- #Lash
- #Lashes
- #Lip
- #Lips
- #Lipstick
- #Makeup
- #Mascara
- #Palettes
- #Powder
- #Primers
- #Tar
- #MakeupMafia
- #MakeupByMe
- #MakeupAddict
- #MakeupArtist
- #MakeupOfTheDay
- #MUA
- #WakeUpAndMakeup
- #DressYourFace
- #LookAMillion
- #ILoveMakeup
Nail hashtags
Honestly, nails are more than pretty polish — they're works of art. Whip out that manicure and put your fingers on display with these nail hashtags.
- #NailSalon
- #InstaNails
- #NailLove
- #NailAddict
- #Nails
- #NailPolish
- #NailSwag
- #NailDesign
- #NailsArt
- #NailArt
- #NailFeed
- #NailCandy
- #NailsPolished
- #NailInspiration
- #NailsOnPoint
- #NailPower
- #Glitter
- #TheGlitterNail
- #NailsOfInstagram
- #NailsOnFleek
- #SpringNails
- #NailDesign
- #NailPromote
- #HandpaintedNailArt
- #GelNails
- #HandpaintedNails
- #FreehandNails
- #FreehandNailArt
- #NailTutorial
Tattoo hashtags
Yup, your tattoos count as "beauty"! Tattoos are a permanent adornment on your skin, and they are part of your look. Show off your latest ink and connect with other tat lovers with these tattoo hashtags.
- #AmazingInk
- #Art
- #Body
- #BodyArt
- #ChestTattoo
- #Coverup
- #Design
- #Drawing
- #HandTattoo
- #Ink
- #Inked
- #InkedUp
- #InstaArt
- #InstaGood
- #InstaTattoo
- #Love
- #PhotoOfTheDay
- #Sexy
- #Sketch
- #SleeveTattoo
- #Tat
- #Tats
- #Tatted
- #TattedUp
- #Tattoist
- #Tattoo
- #Tattooed
- #TattooedGirls
- #Tattoos
- #Tatts
- #TatuajeIntenso
- #Tatuajes
- #Vegas
Piercing hashtags
Whether it's a subtle nose ring or an in-your-face earlobe gauge, piercings definitely contribute to your overall look. Connect with folks who love the artistry of piercing with these hashtags for body-modification-lovers.
- #BellyBar
- #BellybuttonPiercing
- #BellybuttonRing
- #BellyRings
- #BodyMods
- #Ear
- #Earlobe
- #LipRing
- #Modifications
- #Navel
- #Pierced
- #Piercing
- #PiercingAddict
- #Piercings
3 examples of beauty hashtags in action on IG
Not sure how to sprinkle in the right mix of hashtags with your own posts? Don't sweat it. Here are a few examples of beauty hashtags done right.
Sometimes less is more. Yeah, Instagram gives you up to 30 hashtags, but if you're just pasting in a bunch of meaningless junk, it's better to use fewer hashtags. We like this post by Aesop because it uses a mix of general beauty hashtags as well as more brand-specific hashtags.
First of all: WOW. Is this hair legit or what?
Once you get over the unfair gorgeousness of this pic, you'll see that Color Chameleon uses plenty of specific, unique hashtags that complement its content perfectly.
Who says girls get to have all the fun? Guys can totally add beauty hashtags to their selfies to pull in more likes. Whether you're going all-in on false lashes and glitter or you're rocking your latest tat, it's easy to post cool beauty selfies as a dude. Just ask Jeff Logan.
The bottom line for Instagram beauty hashtags
Instagram is the hottest social network for beauty, but there's a lot of noise in everyone's feeds, and without the right hashtags, people just won't find your content.
We recommend picking 50 to 70 of your favorite hashtags from this list. Keep them in your phone and pop 30 of the most relevant hashtags into your selfies every time inspiration strikes.
Oh, and if you want to attract even more followers and likes, run your selfie through an app like Facetune. Get glowing skin, cool effects, and red-carpet-ready glam in just a few taps.
And for more beauty, we have compiled over 30+ beauty guides right for you here.
